An SEO Best Practices audit is at the core of the newmediamike SEO Course. This audit is an extensive audit of YOUR site comparing it to established SEO Best Practices.
An SEO audit is a good thing. It’s the process to empower your business with real, actionable search marketing insights. My in depth deep dive SEO Best Practices audit informs you as to what’s working on your current website, what’s falling short and how you can improve your site to rank higher and generate more leads.
What is an SEO Best Practices Audit?
With the SEO best practices audit, I forensically examine your site and apply my search marketing expertise to identify problems and offer solutions. I look at the following elements:
Overall health: How does your site compare against industry SEO best practices? Are there any potential red flags, like a recent change in ranking that was out of the ordinary? Dramatic drop in traffic? Something must have happened to precipitate an investigation. This SEO Best Practice audit identifies potential problems which become the centerpiece for your SEO course. Your course is designed to rectify your most glaring SEO challenges to ranking well.
Red flag/penalties: Are there any SEO practices in use on your site that are known to generate a red flag or penalty from Google that could hurt your site rank? SEO best practices change rapidly and what made sense from a ranking statement just a few years ago could be landing you in hot water today. It can be hard to keep up with all the algorithm changes, so I recommend bringing in the experts on this one.
Competitive analysis: How does your website stack up against the competition? While an SEO Best Practices Audit will certainly touch on general industry benchmarks, a competitive analysis will be much more in-depth. What are competitors doing that your website is not? For example, the competition may have a better site map and search system in place. Maybe they’ve optimized product listings with long-tail keywords, and you have not.
Or, better yet, maybe the competition is failing to implement industry best practices and, should your site implement them, you’ll gain a clear competitive advantage. The key here is to identify otherwise overlooked opportunities for enhancements on your site.
Penalties and negative attacks: Could a downturn in site traffic be due to an SEO violation or penalty? The SEO Best Practice Audit can determine whether your site has been algorithmically or manually penalized or been the victim of an attack by negative SEO methods.
A comprehensive SEO Best Practices audit is a major undertaking. That’s because an audit should not stop with a list of what’s working and what’s not. It’s not enough to identify problems. You need to take immediate, actionable steps to implement changes. And our course is positioned to help you make these changes.
Bottom line: A site audit is a must for any growing business and is essential for a robust SEO strategy. Even if you believe your web traffic is pretty strong, there’s always room for improvement. By identifying potential problems and taking actionable steps now, you can position your business for long-term growth and avoid any unpleasant surprises in the future.