Remedying the On Page Best Practices Deficiencies

The process that follows are the necessary steps to bring a site up to Best Practices.  Once the site is up to Best Practices it is a matter of maintaining the site by monitoring traffic and keyword usage. Organic SEO is not “do once and forget”. SEO requires constant vigilance to keep the site ranking well. Please note that after the initial changes it may take anywhere from 6 weeks to 3 months for the changes to take effect. If your site is well established the changes may only take days to register. Unfortunately there is no set guide as to how long the search engines take to index and display changes.

1. We conduct an in depth inventory and audit of the site to evaluate the site compared to On Page SEO Best Practices.

2. The next step is one of the most important in the SEO process; keyword research. In conducting this research we determine what keywords are being used to search for the site now. We use these keywords to expand to include other related words being used to search for similar sites.

3. We then conduct a Competitive Analysis to tell us what keywords the top 3 competitors in the same space are using and how they rank for each of the phrases. We look for similarities in keyword phrases to insure we are using competitive keyword phrases.

4. Once we have decided on the keywords for each page we then begin the On Page SEO.

- Update Meta tags (title, description, keywords) as per best SEO practices

- Update H1Headings

- Add ALT tags to Images and graphics

- Rename image or graphic files where necessary

- If required write additional content.

- Add in anchor text to internal pages

5. Before we submit the site to directories and search engines local listings we complete any necessary Off Page SEO.

- We write an appropriate robots.txt file..

- Create and submit a new Site Map to Google.

6. Once the Off Page SEO is complete we then manually submit the site to DMOZ, a human edited directory which feeds most of the smaller Search Engines. This will start the link building process. We also research travel directories to submit your site to through the use of keywords and anchor text.

7. We run an extensive report on the traffic patterns. This gives us a baseline to measure our SEO efforts going forward.

8. One month after the initial report we run a second analytical report to chart the progress of our SEO efforts. At this point we will make adjustments to keyword phrases in the meta tags and content if necessary.

9. One month later we run a third analytic report and make additional adjustments if necessary.