Introduction to SEO Course in Toronto

Our Introduction to SEO Course in Toronto provides you with an introduction to Google approved SEO Best Practices. This search engine optimization training will teach you how to optimize your site using proven On Page SEO Best Practices. You’ll also learn about the various content creation channels to gain an understanding of the importance of content and how having the right content will bring in targeted traffic.

The course will resume January 9. Registration for the Introduction to SEO Course is restricted to two attendees per class.

Introduction to SEO Course Description

This introduction to SEO course is packed with practical tips, techniques and considerations for maximizing  performance on various content creation channels including your website and social media channels. The material is based on Google’s SEO Best Practices and has been proven to work for businesses small and large, including Fortune 500 companies.

What you will learn from the Introduction to SEO course

  • How SEO works
  • On-page optimizations (meta tags, ALT Attributes, on page elements, etc.)
  • Off-page optimizations (sitemaps, robots, canonicalization, etc. )
  • Content strategy development
  • Local Search techniques


Ever wondered how search engines manage and view content? You’ll learn how search engines use natural language processing and themes so you can develop effective compelling content for improved ranking.


“Content is King” is the rallying cry of the internet marketer. With search, content is critical to getting found by search engines and ranking well. It starts with the development of content. Content comes in different types from text to media to podcasts. You’ll learn how these forms of content are optimized for optimal SEO results. You’ll learn how to write compelling content that will get your site found by search engines and increase traffic and prospects. We teach you the importance of matching the needs of search engines and searchers. SEO is part science, part art. We cover both to ensure your website’s success.


SEO Best Practices covered include:

Title Tag
Header Tag
Description Tag
Keywords on page
Keywords in URL
Image Best Practices
Keywords in image file names
ALT Attributes

Additional metadata through Schema implementation
Methodologies to prevent duplicate content issues interfering with ranking

Site Audit

As the entire course is based on YOUR site, we conduct an in depth SEO Site audit to point out what is wrong with your site from a search perspective. Site audit also includes detailed instructions on how to correct each violation identified. Everything you are being taught pertains to your site and only your site. Your site is included in every instruction in the course presentation.

Baseline Traffic Report

It’s always a good idea to have a baseline/benchmark traffic report. This provides a report card on how effective the techniques you will learn are. (Hint – their very effective!) We can create a baseline traffic report so you can measure your success moving forward. The baseline traffic report is not a part of the course, but is available for an additional $375.

Course Instructor

The instructor behind this course is Mike Allan. Mike is a Search Marketing Expert and he shares over 16 years of search marketing knowledge with you through this SEO course.

Mike will teach you how to successfully achieve online marketing success by optimizing your site to make it rise to the top in your niche.

Course cost

Your investment in your SEO success is $600. 

Course size is limited to two people per course to allow for more one on one time with the instructor. An average priced SEO agency would cost you anywhere from $1,500 to $5,000 or more just for the initial consultation and recommendations. Plus they always charge ongoing monthly “maintenance fees”. We will show you how to do the maintenance yourself and save money.

Course time

This course will be conducted Saturdays either in your office or at our conveniently located studio steps away from the TTC Pape subway station in Toronto.

Register for SEO Training in Toronto



Introduction to SEO Course in Toronto
SEO Services Toronto, Pape & Danforth,Toronto,Ontario
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