Pay per Click campaigns are an ideal way to quickly promote products and services online. The consumer finds what they are looking for and your company reaches a highly targeted group of consumers.  Pay per click campaigns are a win-win situation for everyone.

If you’re not currently using pay per click campaigns, it is increasingly important to understand them and have a strategy to optimize their performance. Large campaigns need to be well planned and managed. It looks simple but it’s easy to waste thousands of dollars. The beauty of PPC advertising is the speed at which you can reach your target market and the high quality of sales leads that can be generated. The downside is the price and the need for excellent conversion to sales. At $5.00 to $10.00 USD per click in many cases, you can run through your ad budget quickly.

How do Pay per Click Campaigns work?

Basically, you the advertiser pay a rate you specify for every visitor who clicks through from the search engine site (or their affiliates) to your web site. It’s simple and quick. Each unique keyword phrase (e.g. digital cameras) has its own bid price. You set the budget. With a credit card and a web site readied, you’re on your way to advertising on the web’s top sites in no time.

We purchase keywords through Google Adwords. This pay per click provider serves ads to over 70% of internet search traffic.  Our initial setup of the campaign includes time spent with you developing a quality keyword list that is highly relevant to your product or service.  This high level of targeting ensures that we are only paying for worthwhile traffic.

With a Pay per Click campaign you only pay when someone actually clicks on your ad.  We constantly monitor and adjust your campaign to ensure you receive the maximum ROI.

Want to learn more about our Pay per Click Campaigns? Request a no obligation consultation today.