No professional who practices organic SEO would ever claim to be able to get you a number one position on Google organically.  But for the unscrupulous ones, “Guaranteed Number One on Google” is their clarion call.  The problem is they can get you a number one organic ranking … for your company name.  Unless you have a really common business name you should always rank #1 organically for your own company name.

Ranking number one organically for a company name is a no brainer; searchers already know your company name. It’s discovering the keyword phrases searchers are using to look for your site and making sure your site is search engine friendly that separates the professionals from the amateurs.

SEO isn’t about ranking #1 for a random phrase or your own name. It’s about ranking highly (in the first page at least) for multiple keywords and key word phrases that relate to your website.

Finally ranking #1 for search terms no one is using are also useless. Our sister site Videozine.ca has ranked #1 for VHS to DVD Transfers in Toronto for the last 4 years, but it has been almost a year since we transferred a VHS tape to DVD!

We offer a Free SEO Best Practices Evaluation of your landing page.