On Page SEO Best Practices point number one is about URL structure.

1. The URLs of dynamic, database-driven pages look simple and static and contain keywords.

Too often when using Content Management Systems which are database driven such as WordPress, Joomla or SharePoint the URL structure can become not search engine friendly.

For example - http://www.your-example-store.com/c282359_en/c282360/p16781284.html

Any ideas what the product they are selling on this page is?  Me neither.

But this is much better for search engines and searchers:

http://www.your-example-store.com/video-tape_en/panasonic/Mini-DV-63-AMQ.html

Oh it’s a Panasonic Mini DV 63.  So if I was searching for a MiniDV tape for my camcorder and saw this URL I’d probably be inclined to buy from this online store.

Start with a sound URL structure for a strong On Page SEO foundation.

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