We are SEO Services Toronto, a Search Engine Optimization company located  in Toronto’s Beach community. We work with small to medium sized businesses to help them establish an online marketing presence. We offer complete SEO services, SEO consulting and training.

What exactly is Search Engine Optimization (SEO)?

Search Engine Optimization or SEO as we practice it can be summed up like this:

• The goal of SEO is to bring targeted search engine visitors to your website and ideally convert them to take some action.

• The goal of the searcher is have their problems solved, needs filled, or questions answered.

• The goal of the search engine is to show the best, most relevant website to their users — the searchers.

The sites/pages that should win in the search engines are those that best solve the searcher’s (user’s) problem, fill their needs or provide them with the information they are seeking.

It’s quite simple really.

The search engines tell webmasters and site owners what they are looking for in order to rank a page well. Give the search engines what they are looking for and they will in return reward you with good rankings.

This can be accomplished by implementing Search Engine Best Practices in two areas.

First is On Page Best Practices. This includes your website’s title tags, Meta tags, internal linking strategies, proper use of alt tags, and quality of content. This first part is the foundation of any Search Engine Optimization campaign.

Next is the Off Page Best Practices is also known as organic linking. This includes the number of incoming links from other sites, the quality of incoming links from other sites and the anchor text being used from other sites who link to you.  Off Page today is more than just links to directories, today Off Page SEO not only embraces but encompasses most aspects of Social Media Marketing (Blogs, Social Media Sites such as Facebook and Twitter and Video)