July 3rd, 2009 | 
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Please excuse the long title however, this is an interesting concept that I would like to discuss It’s the old chicken and the egg - which came first, content to satisfy your visitor or content that gets you ranked so that you get visitors to read your content?
If this idea concept has left you wondering which direction to take - there is really only one answer. Content for your reader is your primary concern. What about SEO, I hear you say? That is also an easy one to answer.
Let me go back to square one. You are writing content for a reason and that reason should, in the first instance, be for your readers. They are potential customers, subscribers, or just regular visitors. It all depends on your site’s overall aim. With that in mind, they have to be your primary focus. You have to take everything from the perspective that search engines could all die tomorrow - where will that leave you?
Visitors to your site come from a lot of different sources - this is particularly true if your SEO program is working for you, and you undertake some social marketing. Okay, you don’t rank highly in the search results - traffic can be found elsewhere. However, all is not lost. Let’s now get you ranked in the search results with that killer content.
Remember, I said to write primarily for your readers. Now that you have that killer copy - think of the search engines. Can I adjust the title to include a keyword? Can the first paragraph include a keyword - likewise the rest of the content? Don’t overdo it. In fact, having a keyword in the title along with the first and last paragraph is a great start. Try a few variations within the content and you are giving your search engine optimization chances a real boost.
The simple inclusion of a picture, image or graphic that is, of course, keyword optimized using alt and title tags can also help.
What have you done? You have written content for your readers first. You have then optimized the content for the search engines while leaving your content intact. Create killer content for your readers and leave the SEO as the final act. It’s a sure-fire winner in the long run!
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For some clients they want traffic. Others are more concerned with conversions. Then there are the ones who are overly concerned with their Google Page Rank.
I have one client whose site is currently a PR3, but their largest competitor is a PR5. they asked me how to increase their PR and I did some research.
The results are quite fascinating. Find out how to increase your Google Page Rank from thsi post on newmediaMike.com